Late-night commuters on a city bus; a young man in headphones smiles at a vertical micro-drama on his phone

South India's vertical drama network

Watch the story.
Shop the moment.

Binge-worthy vertical series you finish in one sitting — and a shop that sells exactly what's on screen. Two worlds, one tap apart.

Download on theApp Store Get it onGoogle Play

Loved across Kerala & the diaspora

The big idea

One app. Two worlds you move between in a tap.

World 01 — Watch

A cinema in your pocket

Vertical micro-series with a cliffhanger every minute. First episodes free, then unlock with coins or go unlimited.

World 02 — Shop

Buy the story

A clean, GenZ-first marketplace selling exactly what the characters wear, hold and use — tagged to the scene.

How it works

Hooked in seconds. Yours in three taps.

Start watching

The first episodes of every series are on us. The hook lands before any wall.

Unlock the rest

Spend coins to keep a series forever, or go unlimited for ₹149 a month.

Shop the scene

Tap any look you love and check out — from the same app, in the same moment.

Now streaming

Stories made for the scroll

KUTTY ORIGINAL

More comingNEW DROPS WEEKLY

The signature feature

If you can see it, you can own it.

Every wardrobe, accessory and gadget on screen is tagged and shoppable. The drama builds the desire; the marketplace closes the sale — without ever leaving the story.

For brands & sellers

Cropped Suede Jacket

Mazha · EP 3

₹1,899

Y2K Tinted Shades

Mazha · rooftop

₹699

Beaded Phone Charm

Kanmani · EP 2

₹349

Oversized Graphic Tee

Trending

₹899

The momentum

A format on the rise — and we're built for it

0M+

Monthly views across our network*

GenZ viewers reached*

Series in year one

Avg. episode completion*

*Illustrative targets shown for demonstration. Replace with verified figures before publishing.

Simple, made for India

Watch your way

UNLIMITED

₹149/mo

Every series, every episode. No coins, no limits.

All series unlocked
New episodes first
Cancel anytime

PAY AS YOU GO

Coins

Unlock just the series you love and keep them forever.

From ₹49 for 100 coins
Earn free coins daily
Own what you unlock

The future of storytelling fits in your pocket.

Join the South Indian audience already binging — and shopping — on Kutty TV.

Get the app Partner with us

Our advisors

Guided by people who shaped streaming, tech & cinema

Kutty TV is built with advisors across distribution, technology and content — leaders who have scaled OTT, consumer tech and award-winning film.

Divya Dixit

CEO, Recz · Ex-ALTBalaji & ZEE5

Streaming distribution leader and CEO of Recz. Previously drove business at ALTBalaji and ZEE5, scaling OTT reach across India.

Gopi Krishna Komanduri

VP Technology, Angel One · Ex-CoinSwitch, Slice

VP of Technology at Angel One and former Director at CoinSwitch and Slice. Builds and scales consumer fintech and product engineering.

Rohit M.G. Krishnan

Director & Screenwriter · Iratta

Director and screenwriter of the State Award–winning Malayalam film Iratta. Brings cinematic craft and story instinct to the vertical form.

Our story

We spent a decade making people watch. Now we're making them tap.

Kutty TV grew out of Motion Frames, a Malayalam short-film channel that's reached over a hundred million views. We've watched attention move from television to the phone — and we're moving with it, into vertical drama and shoppable storytelling made for South India.

2015

Motion Frames begins

A curated home for Malayalam short films — and a decade-long lesson in what makes an audience press play and stay.

240K+ subscribers · 103,618,960 views · 500+ originals

2023

The vertical shift

We saw micro-drama take over China, then the world. The format was inevitable; the South Indian-language library was missing.

2025

From experiment to engine

An earlier web3 concept taught us one thing worth keeping — reward people for watching — and one thing to drop: the crypto.

2026

Kutty TV

A clean consumer app: binge vertical dramas, unlock with coins, and shop the scene. Two worlds, one tap apart.

The team

The people behind it

Sajin Annukkaran

Founder & CEO

Ex-InMobi and Glance design engineer, and film director. Founder of Motion Frames.

Sanyam Singh

ML Engineer & Data Scientist

Machine-learning engineer and data scientist building Kutty TV's recommendation and personalization.

Indrajith Indraprastham

Software Architect, AI/ML · Ex-Gojek

Software architect specializing in AI/ML and scalable systems; previously at Gojek.

For brands

Put your brand inside the story GenZ can't stop watching

Reach a young, engaged South Indian audience where attention actually lives — and turn that attention into sales with shoppable drama.

Avg. return on ad spend*

0M+

Monthly impressions*

GenZ reach*

Completion rate*

*Illustrative figures for demonstration only.

Our solutions for brands

More than an ad. A storyline.

Shoppable placement

Your product appears in the scene, tagged and buyable in one tap — desire and checkout in the same moment.

Branded series

Co-create an original micro-drama built around your brand world — entertainment people choose to watch.

Creator collaborations

Pair with our talent and series leads for authentic, native promotion across the app and social.

Performance & insight

Track views, taps, add-to-carts and sales per scene — creative you can optimise like a campaign.

Partner with us

Built for the brands GenZ buys

The labels our shoppers already love

Our shoppable marketplace is built for the fashion, beauty, tech and F&B brands GenZ India spends on every day.

H&M

The Souled Store

Snitch

Zudio

Myntra

KFC

California Burrito

Puma

Nike

OnePlus

Oppo

boAt

Representative of our target categories — shown for illustration, not current partnerships.

For studios & talents

The vertical era needs new stories — and the people who make them

Whether you run a studio or you're an actor, writer or creator, Kutty TV is a new stage and a new way to earn from short-form drama.

Studios already on board

+COUNTING

Studios

Bring your stories to a new audience

Produce or license vertical series with us and reach millions of mobile-first viewers across South India and the diaspora.

Revenue share on every unlock and subscription
Built-in distribution and marketing muscle
Production support and a proven format playbook

Associate with us to earn

Talents

Actors, writers, creators — find your audience

The micro-drama boom is the fastest new path to being seen. Bring your craft; we'll bring the stage, the audience and the upside.

Lead roles in original series
Earn from views, brand deals and shoppable scenes
A team that knows how to build an audience

Join with us

Watch the story.Shop the moment.